Public relations is as important as the sales and marketing team for any organization which deals with being in the public domain a lot. This is simply because there would be times when the public would either demand an answer to their questions or would need you to make clarifications on scandals any employee working within the company might be facing.
This makes it important for most companies to either have an in-house public relations team or a specialized agency that takes care of the company’s reputation in the public face.
What is Public Relations?
Sometimes people confuse public relations with advertising or marketing because it involves information for the public. However similar they might be, there are some slight differences between these related disciplines.
Public relations is more focused on the reputation of clients and brands they represent and as such most of their work is centered around how their client is perceived in the public or how the opinion of the media can be influenced. To carry out their work effectively, a lot of understudy or survey sometimes is important as it gives them an insight into the general public opinion of their client or company.
What skills do you need as a Public Relations officer?
As one who is working on a career in the field of Public relations, you would need these set of skills to succeed as you advance in your career. These include:
- Oral and written communication skills
- Working under pressure
- Detailed knowledge of schedules and press language
- How to use technology and Social media for PR promotion
- Knowledge of Clients/Customers goals and communicating that effectively to the public
- Should exhibit professionalism and diplomacy where needed
The Requirement to Study Public Relations in South Africa
Candidates who would love to study Public Relations in South African universities offering this course should:
- Pass the entrance examination with excellent grades
- Have National senior certificate results(with good scores)
- Have an Art-related background.
What Kind of Job Can I With a Public Relations Degree?
With a degree in Public Relations, some of the areas which you can work in are but not limited to:
- Entertainment industries
- Manufacturing industries
- Non-governmental organizations
- Media houses
- Governmental agencies
- Research institutes
Universities in South Africa Where You Can Study Public Relations
Working in the Public relations sector in South Africa would require that you have a bachelors or masters degree in universities such as: